Daily Dose of Beauty

September 01, 2005

Daily Dose of Beauty:

L’ANZA Updates Packaging and Formulations

Santa Monica, CA—L’ANZA Healing Haircare announces the launch of the DAILY ELEMENTS line, which further continues DAVEXLABS’ repackaging effort of popular L’ANZA formulations. L’ANZA’s remarkable KB2^TM (Keratin Bond System 2^TM), combined with a fortifying Tri-Vita Complex and Revitalizing Botanicals, strengthens, replenishes and renews hair.  This marriage of modern technology and natural resources makes Daily Elements products the epitome of daily maintenance for healthy hair and scalp. 

Daily Elements replaces Urban Elements shampoos, conditioners and treatments with more attractive and shelf-appealing bottles.  A decorative ring around the neck of the bottle is stamped with the L’ANZA brand to indicate customization and uniqueness in packaging. Daily Elements products also contain improved formulations with advanced, up-to-date ingredients and technology.  

KB2 contains deep penetration Keratin Amino Acids and advanced ingredients to heal damaged sites deep within hair’s inner layer.  Meadowfoam Flower Seed Complex, a strong moisturizing and hair healer, improves shine, hydration and structural integrity.  KB2’s Moisture Retain Complex works synergistically with Meadowfoam Flower Seeds to reform, reshape and provide double-positive charged healing hydration.  By attracting positive charges to negative hair sites, KB2 effectively rehabilitates hair, resulting in a strong, smoother, healthier hair structure. 

Tri-Vita Complex consists of an optimal blend of antioxidant Vitamins A, C & E to conquer free radicals and the damage they create to hair.  This nourishing multi-vitamin complex transforms average hair into healthy hair that is smooth, shiny and easy to manage.

“Instead of focusing on formulas for just urbanites, the product names were changed from Urban Elements to Daily Elements to encompass all demographics and regions,” states Bill Topolinski, DAVEXLABS vice president of marketing.  “Each formulation contains the daily nutritional elements necessary to correct, restore and transform hair to a healthy state with lasting color retention,” adds Topolinski.

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