L'ANZA Treats Trauma

Santa Monica, CA—Hairstylists complained and L'ANZA listened. The two major hair traumas hairstylists are challenged with are 1) damaged, overprocessed hair and 2) uneven color deposition and attachment as a direct result of damaged hair.?

With such traumatized hair, stylists are unsure whether to proceed with a chemical salon service or to send the client home.? And if they chose the former route, an uneven color service results—leaving the client unsatisfied and the colorist very frustrated.??

L’ANZA^? Healing HairCare introduces Color Preserving Trauma Treatment^TM, a leave-in prescription that heals traumatized hair and improves color attachment.? Its revolutionary formula heals over-processed hair—from within—and balances porosity, resulting in remarkably improved color attachment and uniform color deposition.

How Trauma Treatment Works:

An ultra-healing blend of two powerful ingredients, Ceramide-2 and L’ANZA’s famous Keratin Bond System 2 ^TM (KB2^TM), provides a healed hair structure and improved color attachment.?

1.?????? Trauma Treatment infuses hair with Ceramide-2.? Ceramides are important oil-soluble compounds (or lipids) within hair, responsible for maintaining proper moisture and elasticity.? Two types of Ceramides are found in hair: less abundant Ceramide-1 (comprising 12%), more abundant Ceramide-2 (comprising 88%).? When hair is overprocessed, these essential Ceramides are depleted, causing hair to become dry, brittle and frail.? Traumatized hair is unable to accept and hold color during processing.? L’ANZA’s Trauma Treatment replenishes Ceramide-2 back into the hair to restore functional health and enhance color uptake.?

2.?????? Trauma Treatment infuses hair with a heightened dose of KB2.? This potent dose of Keratin Protein penetrates deep inside the cortex to strengthen the Cystine linkage.? The unique combination of lipid-rich Ceramide-2 and protein-abundant KB2^?provides an ideal balance of moisture and protein.? Hair is healed and the structure becomes intact, allowing the creation of color attachment sites within the cortex.? The revolutionary blend of Ceramide-2 and KB2 balances porosity, allows uniform pigment deposition and improves color attachment and longevity.

Trauma Treatment is an addition to the L’ANZA Healing ColorCare, a revolutionary color-preserving line that heals hair from within and prolongs haircolor 107% longer.?

The Healing ColorCare line utilizes the newest technology and the most advanced ingredients to provide the longest lasting hair color preserving products available on the market. It is the only color care line that heals hair with KB2 to effectively lock-in color pigments; shields hair with Flower Shield Complex™ to provide full-spectrum color protection for all hair color shades and protects hair color with Triple UV Color Guards to ensure the strongest UV fade defense possible.

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