L’ANZA Introduces Polyester and Taffy

STYLING PRODUCTS THAT HEAL THE HAIR:

L’ANZA Introduces Polyester and Taffy

Santa Monica, CA—While hairstyles change with the season, healthy hair will always be in style, according to L’ANZA Healing Haircare. L’ANZA introduces the first styling products that heal from within to improve hair’s health, enhance control and provide longer-lasting hold.

During L’ANZA’s extensive research into healing actives for haircare, L’ANZA discovered something remarkable—that when the hair is healed, it becomes more controllable and retains its shape and style longer. L’ANZA has now applied this significant finding into all Art Elements formulations to vastly improve manageability and control and offer longer lasting style. Art Elements not only heals the hair, but makes the hair easier to style.

L’ANZA Art Elements Polyester is an original styling product that adds texture, volume and shine. Polyester adds a glistening sheen to the hair while providing strong and resilient support with touchable movement, similar to the pliable wrinkle-resistant fabric we’re familiar with. Polyester is alcohol-free so it’s non-drying, easy to use, and very versatile. Works great on damp or dry hair.

L’ANZA Art Elements Taffy shapes, manipulates and twists, transforming hair into moveable forms and contours. Taffy has the feel, consistency and flexibility just like real taffy, offering endless creative possibilities. Taffy shampoos-out easily from the hair, is also alcohol-free, easy to use and very versatile.

Art Elements Polyester and Taffy are the most advanced styling products ever produced.

5 Unique Features & Benefits:

1. Keratin Healing System. Formerly known as the Keratin Bond System, Keratin Healing System is the 3^rd generation of its kind and contains the latest technological advances. It is a deep-penetrating complex made up of restorative actives that heal hair from within to rebuild the hair’s structure, giving it strength, form and health.

2. Color–Preservers. Locks-in haircolor and prevents fading. Color looks rich and vibrant, longer.

3. Triple UV Protection. The first and only styling formulas that prevent sun and UV damage from all three UV rays: UVA, UVB and UVC, the most damaging.

4. Thermal Guard. Saves hair from heat trauma and meltdown caused by thermal styling tools. Contains heat-protective adaptogens from the Cactus plant. Also allows flat irons to move with a gentle slip, preventing heat appliances from sticking and causing heat trauma.

5. Rainforest Botanicals. Contain natural ingredients that provide shine and hold without build-up. Delivers renewing and therapeutic benefits.