L'ANZA Hosts 2nd Annual DSC Contest

May 19, 2006

L'ANZA HOSTS 2^nd ANNUAL DSC CONTEST

Santa Monica, CA—DAVEXLABS recently hosted a special L’ANZA event to recognize the top sales winners for L’ANZA’s CP Anti Aging Contest on May 19-21, 2006.

Distributor Sales Consultants (DSC’s) who achieved the required sales goals of the CP Anti Aging line won up to 4 days and 3 nights of an all-inclusive trip to Marina Del Rey, California. Winners arrived in style via limo to the Marina Del Rey Marriott and wasted no time their first day by immediately dining and dancing their jet lag away.

All DSC’s and L’ANZA employees were in for a real treat on Saturday evening. Not only did the top DSC’s receive cash prizes and honors by David Berglass, president and CEO of Davexlabs, everyone got to experience a show of a lifetime—L’ANZA’s VP of Marketing, Bill Topolinski, danced onstage to illustrate the artistic elements of the new L’ANZA Art Elements styling products. Posing as a trendy hairstylist, Topolinski introduced Polyester and Taffy, two revolutionary styling products that actually heal the hair first in order to provide superior styling results. The highlight of the performance was when Topolinski pulled Oscar Bond, L’ANZA’s Creative Director, onstage for a “demonstration” of the products, unbeknownst to Bond. The audience attested their enthusiasm and excitement with uproars and a standing ovation for the product launch and performance.

The next day, everyone relaxed on a cruise around the marina aboard a yacht while enjoying brunch and the beautiful California weather.

The top winners were: Patty Diaz of Oito Florida; John Snee of Millennium Beauty Concepts; Donna Pallante of Millennium Beauty Concepts; Sonny Burns of Beauty Scope; Shelley Avery of Goldwell of New York, Lori Rattanni of Millennium Beauty Concepts; T.J.Geary of Maka Beauty Systems; Sherry Buscemi of Millennium Beauty Concepts; Christopher Lance of Columbia Beauty Supply; and Kellie Brinson of G.F. Distributors, from 1^st to 10^th place.

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