Flux & Motion Color Collection
May 24, 2008
FLUX & MOTION
New Trend Techniques featuring L’ANZA Healing HairCare and Color
Santa Monica, CA - L’ANZA Healing HairCare launches its latest color technique collection: FLUX & MOTION. The FLUX & MOTION Collection represents the combined movement of haircut and color. The direction of the cut is emphasized by interior texture and the blending of vivid shades. Both move together, enhancing the design.
The mood of these styles changes freely – simply change the direction and flow to create a new look. L’ANZA’s Art Elements and Healing Color products create the perfect base for these flexible and moveable styles. The FLUX & MOTION Collection features three unique styles: Surf, Flow and Flair. Each technique offers extraordinary color with unparalleled texture and design.
Surf is a medium-length cut with a layered, shattered shape. The internal texture is complimented with a strong, square and open fringe. It can be worn smooth or textured. The color technique creates natural “surfer” highlights, as though hair was lightened by the sun. It works well with long layers and leaves darker sections underneath the hair.
Flow is a short haircut with strong forward direction. Abundant texture creates ultimate versatility. The color technique creates a feather-like blending of color. There are no hard lines, and colors flow from back to front. This technique works well with either natural or fashion colors.
Flair creates ultimate versatility. This cut is for those that desire a short hairstyle, but like to keep length. It can be worn up and back, or down and towards the face. Fringe can be left longer or shorter depending on the individual preference. Length on the sides can be tucked behind ear or worn forward. For color, a headband technique creates a flash of color when hair is worn either away or towards the face. It works well with shorter hairstyles or symmetrical fringes.
The styles from the FLUX & MOTION Collection can be seen on the runways of New York and Paris. The versatility of Surf, Flow and Flair will support the fashions of 2008, and will be the styles of choice for fashion forward celebrities. L’ANZA is inspired by its participation in the fashion industry, creating healthy hair that will always be fashion forward.
L’ANZA Healing Color heals, seals and protects through exclusive Color Attachment Technology, infusing hair with rich, long-lasting color. This exclusive technology includes the Keratin Healing System to deliver and lock-in micro-pigments deep into the hair structure, generating true-to-tone, vivid color with brilliant shine. Flower Shield Complex delivers full spectrum color protection, with anti-fade compounds from flowers, for lasting vibrancy.
