Ultimate Treatment
August 15, 2008
The Ultimate Salon Service
NEW L’ANZA Ultimate Treatment Backbar System
Santa Monica, CA—L’ANZA Healing Haircare believes that a visit to the salon should be about more than just cut and color. It is an opportunity to pamper clients and provide a service that will actually heal the hair. The new Ultimate Treatment from L’ANZA is an advanced 3-step customized healing service that restores hair’s ultimate health and shine. It is the ONLY healing service available, and the only system that allows the professional to customize formulations based upon a client’s particular hair type or condition.
The results are immediate and remarkable: For the client, the Ultimate Treatment introduces customers to the amazing benefits of healing, resulting in shiner, healthier, younger-looking hair. For the salon and salon professional, the Ultimate Treatment dramatically improves service results, enhancing client satisfaction and encouraging repeat business. Best of all, the Ultimate Treatment is the ultimate revenue generator, allowing professionals to earn additional income.
Step 1 is the Detoxifying Shampoo. This extra gentle formula is sulfate-free and contains natural Gugo Bark to create rich, abundant lather. It is EDTA free, and uses only natural Phytic Acid derived from organic rice to make a mild, yet highly effective chelator.
Step 2 is the Deep Treatment. This nutrient infuser and power boost activator is a high-tech delivery system that transports healing actives deep into the hair’s cortex for unsurpassed healing. This step is supplemented with potent healing actives and nutrients from one of the three Step 2a Power Booster Additives, which allow the professional to mix and customize formulas for each client’s own needs.
- For weak, fragile hair, the Strength Power Booster contains potent doses of proteins and amino acids to boost strength and reduce hair breakag
- For dry, depleted hair, the Moisture Power Booster infused abundant humectants, emollients, lipids and essential fatty acids to improve softness and shine.
- For fine, thin hair, the Volume Power Booster provides the necessary vitamins, essential minerals and structural modifiers to build noticeable body and volume.
Step 3 is the Power Protector. It is the final step to lock in nutrients and protect against damaging elements, such as heat, chemicals, friction, pollution and UV rays.
The Ultimate Treatment takes 10 minutes to perform and dramatically improves the results of cut, color and perm services. The back-bar professional kit is good for 100 applications
