L'ANZA on Broadway: An Exclusive Hair Performance

January 23, 2006

Trend dancers mesmerized the audience while donning stylish hair, providing a visual forecast on future trends and setting a high energy tone for the evening.  A welcoming introduction was presented by David Berglass, President and CEO of Davexlabs, followed by Bill Topolinski, VP of Marketing, who enthusiastically revealed L’ANZA’s newest healing haircare products.  

Then began the feature event.  The latest in cutting methods and hair color techniques were demonstrated and showcased on hair models by internationally recognized L’ANZA Creative Directors, Oscar and Wendy Bond, respectively.  In addition, the Bonds provided educational tips and salon business coaching while shedding light on the future trends in the industry as well as what’s to come from L’ANZA.  Next, creative team member, Matt Swinney exhibited flair and style as he put his finishing touches to the Bond’s creations.  The Creative team emphasized “smart hairdressing”, a practical approach in providing intelligent results-oriented and responsible hairdressing education and services. 

While cocktails and hors d’oeuvres were served after the show, the evening continued non-stop as the company principals and the creative team held a Q&A and one-on-one sessions with hairstylists.

David Berglass was quite pleased with the outcome of the entire show.  “The new creative team’s collaborative efforts combined with support from our network of distributors and educators resulted in an amazing evening.  The success seen from this event reaffirms that our products and the ongoing education we provide are meeting the needs of and inspiring stylists around the world,” states Berglass.

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