Transparency | Responsibility | Uncompromising | Earth
T.R.U.E. is a new movement in professional beauty free from silicones, PEGs, dyes, parabens, sulfates, gluten and more. A combination of breakthrough clean formulations with sustainable, innovative packaging for a high-performance experience that’s good for your hair and good for the planet.
Because it’s not just a trend – it’s the future.
Blended with botanicals from land and sea to quench hair’s thirst, fight frizz & add shine. A unique combination of Aloe, Rice Protein and Seaweed provide a gentle, vitamin-packed cleanse leaving hair feeling healthy, manageable and clean. Squalane, Apple Fruit Extract deliver ultimate hydration.
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